Course Dates
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We are able to provide bespoke website review sessions to groups of 4 or more delegates. Please contact us for a quote.
This course includes :
- 1 day trainer led in small groups (maximum 6)
- Professional environment with high spec computers
- Refreshments throughout the day
- Lunch provided
- Printed course certificate
- Post course support via email
- Access to our FREE workshop days
Course Outline
A bit like "The Hotel Inspector", only without the TV. If you are disappointed with the performance of your website, but unsure where to go for genuine professional advice, then this is the perfect workshop for you.
This website review workshop is more than just the theory; it is all about the performance of your web site. Not only will you get honest expert advice about improving your site, you will also walk away with a personal web evaluation report suggesting exactly what changes to make.
This workshop is run with very small groups of businesses, and we spend the majority of the time focusing on your website and your goals, so be prepared to see your site on the big screen! You will leave with endless practical feedback and suggestions for improving your website's performance in terms of conversion and ranking.
- Frank and professional evaluation of your website
- In-depth evaluation report targeted to your site
- Practical suggestions for instant results
Course Outcomes
By the end of this web evaluation workshop businesses will have a clear understanding of the steps needed to improve the performance of their web sites for areas such as :
- Improving SEO to increase traffic
- Improving usability to get users looking at the key content
- Increase conversion rates, even if you are a service business not selling online
- How to get users choosing your site over the competitor's site
- Which social media channels could work for your business type
- How to continuously monitor the performance of your site
Course Requirements
To benefit from this course, you should have a fully functioning business website. This is not a technical coding course, so no programming or design skills are needed.
If you do not yet have a website but would like help and advice on getting started with one, our Getting started on the web course is probably better for you.
Course Description
The workshop opens up with a short overview of where the web is at today, and more importantly where the opportunities are for SMEs. This is an important part in understanding which areas you will need to work on with your own website later in the day.
Following the overview we will switch focus onto your own websites. We will be looking at ways to generate traffic to your site, ways to improve conversion rates, suggestions for using social media in a corporate context and tools that measures your success online.
We will also be looking at tools for benchmarking your website against your competitors, which can help you identify areas of your site holding back performance.
Throughout the day the workshop is very hands on and delegates will have time to explore and develop their own sites. At the end of the session you will leave with a website evaluation report, targeted for your website. This will be an excellent reference point for either working with your developer or implementing changes yourself.
We will cover the following areas during the day :
Generating traffic
At the end of the day if your site isn't getting traffic it simply won't bring you business. We will look at how to achieve better rankings in the search engines, how to choose good keyword phrases and also evaluate the existing SEO implemented on your site and give advice on how you can improve it.
There are lots of ways to generate traffic to your website other than just organic search rankings, so we will make sure you go away with some good, realistic, ideas of how to increase the number of visitors to your site.
Increasing sales & enquiries on your website
So you are already bringing in lots of traffic, but how do you get those visitors to do exactly what you want them to do?
Conversion rates are key for your website's performance and this is an area where very simple changes can make a really big difference. We look at how you can ensure users visit more pages and stay for longer, and most importantly, how to make them perform key tasks like clicking that magic purchase button, enquire about a service or contact you.
Social media
This isn't about convincing everyone to be on Facebook. For a time and money strapped SME, social media might not even be on the radar, but you might be surprised how you can make some of these (entirely free) tools really work for you business.
Different channels work for different sectors, we will give you targeted advise for your business. It may also be that you are already using social media, but perhaps not seeing the returns on it you were expecting.
Measuring success online
There are some excellent free tools available to measure different factors of success for your website's performance. Equally importantly, they can also help you spot problems with your site.
Identify pages on your site which aren't working and find out what keywords are bringing you traffic. Get to know your users better, where they are coming from and what are they looking at. We will give you a list of key factors of things to check, a few minutes each month really can make a difference.
Course Feedback
"I have to say that I have attended many meetings and sessions in the past but have never before come away with the feeling that someone is genuinely interested in what I'm doing and what I hope to achieve. I found that very refreshing and somewhat humbling.
It was nice to know that there was a wealth of experience on hand whenever I needed it."
- Richard
"Thank you so much the class opinions and your expertise were so helpful and have given us new zest to move forward again with the website." - Gaynor
"Found it really useful and I am itching to get started on the changes to our website!" - Angelina
"With your input I've achieved first place on Google for my selected phrase! What's more, the number of visits to my site has approximately doubled since before we worked together. A real achievement - I'm so pleased, thank you!" - Elizabeth
Course Trainer
Dorte has been involved with both back end development (.NET) and front end design on numerous B2B and B2C sites. With experience as a marketing manager, Dorte has often found herself bridging the gap between marketing and technical departments.
Most recently she has been involved with the international eChampions project based in Nottingham which helped businesses from around the East Midlands get the most out of their online presence. She has a critical eye and a wealth of experience for what should and shouldn't be done with e-commerce.
Course Software
We will be using a range of online tools, all available for you to use from your business after the course.
No programming or design software will be used on this workshop but you may choose to use Microsoft Word for note taking during the session.
Course Location
This website review workshop is run from our rooms in Nottingham's Lace Market district which are a part of the city's main commercial district. These are serviced by a state-of-the-art tram system allowing easy access to the city centre as well as direct hourly rail services from London, Liverpool, Manchester, Birmingham, Derby and Leicester.
Course Details
- Course Duration :
1 day | 9.30am - 4.30pm - Course Location :
City Centre, Nottingham, UK - Course Price :
Request a quote - Software Version :
Free Online Tools - View course feedback [?]
Course Overview
The course covers the following areas :
- Generating traffic
- Achieving better rankings
- Choosing better keywords
- Ways to generate traffic
- Increasing sales & enquiries
- Creating better landing pages
- Getting visitors looking at more content
- Increasing conversions
- Social media
- What works for each industry
- Integrating Social Media
- Measuring Social Media impact
- Measuring success online
- Which tools to use
- Measuring key performance factors
- Spotting and fixing problems